Essay on The Apple Corporations Clever Marketing Strategies

Apple is â€Å"the world’s most colorful company,† Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can â€Å"rise above the norm† and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on†¦show more content†¦The commercial was a parody of the book â€Å"1984.† The commercial showed a young athletic woman wearing bright red jogging shorts running toward a giant screen. The screen portrayed a man dictating to hundreds of skinheads, and the girl ran up to the screen and broke it with a baseball bat. The symbolism in this commercial was the main reason it was a pivotal portrayal of Apple in the media. The symbolism of the giant man on the screen represented IBM, and the thousands of skinheads were mindless consumers. Apple was the young athletic woman who broke the screen and freed the thousands of skinheads from a life of monotony with PCs. This new commercial â€Å"broke all the rules, and the reaction has been, in a word, unprecedented,† as stated by Steve Hayden in the San Francisco Chronicle, 1984. This commercial was one of the most significant pieces of advertisement that Apple could show, because it explained their philosophy in one fell swoop. This commercial informed the public about what Apple really stood for—rebellion. The people Apple markets toward are the creative individuals. One of the former presidents for Apple products, Jean Gassee, was quoted April 18, 1996 in Rolling Stone saying, â€Å"We must give our user pure sex. It’s like a rendezvous in the back seat of an automobile with a beautiful girl. One’s experience should be better than the greatest orgasm you could have.† Giving the user something that is thought to be out of reach is what Apple standsShow MoreRelated Apple Inc. Financial Analysis Case Study Essay examples3623 Words   |  15 Pages Apple Inc.’s Financial Analysis case study will cover the nine-step assessment process to evaluate the company’s future financial health. The nine-step evaluation process will entail the following: 1) Fundamental analysis covers objectives, plan of action, market, competing technology, and governing and operational traits, 2) Fundamental analysis-revenue direction, 3) Investments to support the firm’s entities action plan, 4) Forthcoming profit and competitive accomplishment, 5) ForthcomingRead MoreMba Papers7691 Words   |  31 Pageswhich include Buick, Motorola, and Campbell’s Soup. In 2003, the Weather Channel reached more than 83 million U.S. households in Latin America under the name, El Canal del Tiempo. According to The Weather Channel’s Vice-president of strategic marketing, Steven Clapp, â€Å"There might have been a time when people weren’t willing to admit that they were viewers. Now people are proud to say they watch us. 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These changes affect a broad range of decisions, including the following: ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  How to invest in technology How to lead meaningful human resources initiatives How to maintain alliances successfullyRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagesexpect that the introduction of a new AIS will produce the same results observed in another organization. 1-3 Ch. 1: Accounting Information Systems: An Overview 1.6 Figure 1-4 shows that developments in IT affect both an organization’s strategy and the design of its AIS. How can a company determine whether it is spending too much, too little, or just enough on IT? There is no easy answer to this question. Although a company can try to identify the benefits of a new IT initiative and

The Death Of Julius Caesar By William Shakespeare And The...

Warnings play a very important role in the play Julius Caesar by William Shakespeare and the Rwandan Genocide in 1994. The omens and nightmares in the play foreshadow the death of Julius Caesar that later resulted to chaos in Rome. The events that lead to the assassination of Julius Caesar are predicted by omens from characters such as his wife Calphurnia, the Soothsayer, Artemidorus and from the environment. Similarly, many warnings in the Rwanda history triggered the genocidal slaughter, the Rwandan Genocide. The warnings illustrated tensions between ethnics groups such as the Rwandan Revolution in 1959 and Dallaire’s letter. Like Julius Caesar, member at the United Nation headquarter pay no attention to the ethnic tensions that existed before the genocide, which resulted to the slaughter of almost a million people. The keys plays in both Julius Caesar and the Rwandan Genocide ignore environmental, personal or social warnings about the impending danger. Julius Caesar’ s negligence and misinterpretation to the omens from the supernatural and prophecies result in his failure to prevent his death. Caesar’s choice to ignore the soothsayer’s warnings to â€Å"beware the Idles of March†(I.ii.18) represents his arrogance and misunderstanding of being invulnerable. Therefore, triggering the inability to heed omens from the soothsayer that refers to the exact date of Caesar’s assassination. He sees the soothsayer as â€Å"a dreamer†(I.ii.26) and fails to perceive the

Leadership Styles Strenghts and Weaknesses free essay sample

Most employees display high levels of job satisfaction when they notice their suggestions and/or recommendations are taken seriously and in some instances implemented within the organization. Additionally, this leadership style can help managers identify employees with the potential to one day assume a leadership in the organization. While participative leadership has its strengths, it also has it weaknesses. One weakness is the slow pace of decision making. Since there may be several employees involved in the decision making process, the process is likely to slow down since all involved want to get their opinion heard. The key strengths of directive leadership style include role clarity for the employee. Role clarity provides the employee a clear understanding of his role in the organization, assigned tasks including the process and the standard to which tasks are to be accomplished, as well as the employee’s relationship with the manager. Role clarity helps ensure the employee is successful in accomplishing assigned tasks. We will write a custom essay sample on Leadership Styles Strenghts and Weaknesses or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another strength of directive leadership is employee satisfaction. Having clear directions, coupled with role clarity , increases the employee’s satisfaction with the work he does. Though directive leadership style can prove effective for some organization and leaders, it has weaknesses. One key weakness is this leadership style may result in employees may find it frustrating being consistently told how to perform their task. Additionally, they may feel as if their creativity and initiative are being suppressed by the manager. Further, since this particular leadership style does not include involve employees in the organization’s decisions making process, they are likely to feel that they are not valued by the organization. The key strengths of the supportive leadership style are that it helps to build and maintain effective interpersonal relationships because managers, using this leadership style, are considerate and friendly toward their employees. As a result, the manager is likely to gain and maintain the loyalty of the employees. Additionally, supportive managers, tend to build relationships with employees, create relationships build on trust. Further, employees will feel liked, appreciated, and valued. Also, in a group setting, supportive leadership, helps build cohesion and keep the group together. The primary strength of supportive leadership style is that it helps to build and sustain positive, supportive relationships where employees are more likely to also support the leader and his goals. The strengths of supportive leadership plays a significant in the organization because they help increase employees’ feelings of being valued by organization leaders resulting in increased productivity, reduction in employees’ stress levels, and increasing their self-confidence. Additionally, employees are allowed to explore their creativity and talents while developing their leadership skills where they may one day serve as a leader within the organization. On the other hand, the organization benefits in that there are lower employee turnover, lateness, and grievance rates. Though supportive leadership style has its strengths, it also has weaknesses. This leadership style may prevent some employees from exploring their creativity and reaching their fully potential when or if they lose the manager’s support. Additionally, the leader may get overly involved in building relationships with the employees and result in him losing his identity as the leader and viewed as a team leader rather than a supervisor or manager.

The Canterbury Tales - The Knights Tale Essays - Holy Grail

The Canterbury Tales - The Knight's Tale Abortion is a subject that is very controversial. It is legal to have an abortion, but in some people's opinion it is an immoral act that should not be legal. In the Middle Ages the knights has a code of chivalry to live by, and it was a moral code. The knights really did not have a legal code because they were supposed to live up to the code of chivalry. Kings also had to follow these codes if they were to be considered a good King. In Chaucer's The Canterbury Tales The Knight's Tale represents what the code of chivalry stands for, this however is completed contrasted by Malory's Le Morte d'Artur. I the knight's Tale, two knights are imprisoned in a kingdom and they both fall in love with the same girl. One of them is granted release from imprisonment with the promise never to return to the kingdom again, the other manages to escape. They meet again in a field and they argue as to who should have the girl's hand. An outside party sets up a joust in which one of the men severely wounds the other and wins. The man who wins falls off his horse and dies and with his dying breath says that he would love for the girl to be with his adversary. This is the model of chivalry and of sportsmanship, if it can be called that. According to David Benson, the author of The Knight's Tale as History,. Chaucer creates a classical world, which would be believable to a medieval audience. Chaucer also examines chivalry in a pre-Christian state. Chaucer shows the best of ?secular knighthood? and suggests that it foreshadow Christian chivalry. This proves that Chaucer was trying to create ideal knights obeying the code of chivalry. The two knights fought for the girl instead of trying to deceive one another or the girl to be with her. That situation is what happens in Le Morte d'Arthur. Uther Pengragon deceives the Dukes wife with the help of the wizard Merlin, which enables Uther to father Arthur. This is in direct violation with the code of chivalry according to Leon Gautier, the Author of Chivalry. He states the ten Commandments of the Code of Chivalry. The eighth rule says, ?Thou shalt never lie, and shall remain faithful to thy pledged word.? Uther clearly lied to the Dukes wife by fooling her to think that he was her husband. Malory's ideals of Chivalry were obviously different then Chaucer's ideals. According, Thomas J. Hatton, author of Chaucer's Crusading Knight, a Slanted Ideal., Chaucer painted a portrait of the knight's with a big emphasis on two virtues, worthiness and wisdom. As a worthy man the knight knew how to fight bravely, and skillfully. He was also wise in choosing his actions to represent their ?chivalric ideals.? All these things represent what Philipe de M?zi?res and his Order proposed as ?chivalric ideal.? This goes to show even more that Chaucer wanted to create the ideal knight. Again, Le Morte d'Arthur, contradicts thins point because Uther and the Duke do not fight bravely for the women, and they do not demonstrate any kind of qualities that a person living under the chivalric code should live by. The code of Chivarly is a code that people in the court were supposed to live by and probably everyone thought or pretended they did live by those laws. Like all societies the laws that are supposed to be followed do not always get followed. Chaucer wrote this story so that people would think that the knights in The Knight's Tale are how all knights acted in the Middle Ages. Malory had other plans when he wrote Le Morte d'Arthur, because he had corruption on his mind. Malory had the most truthful depiction of how kings and knights acted in the Middle Ages. Mot all knights were corrupt but a good majority of them were. ?While it is difficult to find precise rules laid down for the conduct of a knight, it is clear that a code is recognized, even though, in the stern tests of day to day life, it was rarely, faithfully lived